Narrative Mapping

NARRATIVE-diagram

What is the Big Story – the narrative – of your organization, product, or idea?
What is your Big Story as an entrepreneur and leader?

Thaler Pekar & Partners works with smart leaders and organizations to discover, develop, and share practical and sustainable narratives and smaller, supporting stories.

  • Your narrative is the core of your organization. It is the framework that results from synthesizing values, culture, ethos, activities, and existing communication, including stories.
  • Stories contain emotions and details about the complexities of your work, impact, and vision, and support and strengthen your core narrative.

Our narrative maps and message frameworks direct you in communicating your approach, activities, achievements, and aspirations. By sharing small stories in support of one common, large narrative, you achieve brand clarity and unity, and amplify brand value.


Krista O’Malley, the CEO of Make (now cmnd+m), reached out to Thaler Pekar & Partners after she was on a business trip with one of their young designers. He still lived at home, and she asked him what his parents thought about his work. He replied that he hadn’t told them anything about his job, because he thought he wasn’t allowed to, since much of the retail design firm’s work occurs under strict non-disclosure agreements. A code of silence had permeated the organization, even as projects launched and became public. Krista realized she needed an easily sharable and repeatable story that clearly articulates the firm’s astonishing work.

Thaler Pekar & Partners reviewed all marketing materials, promotional decks, and responses to proposals. And we interviewed current and past employees, clients, and vendors, gathering and analyzing stories to distill the firm’s narrative, archetypes, and emotional drivers.

Now, the firm is deploying the narrative in defining their identity and engaging current and potential employees and clients. And, at a critical period of growth and expansion, they continue to elicit stories as a means of sharing knowledge and driving innovation.

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Upcoming Events & Appearances

April 11, 2019
Storytelling and Social Change, Institute for Research on Women, Rutgers the State University of NJ

March 19 & 20, 2019
North Dakota Council on the Arts

March 11-15, 2019
WBENC National Summit & Salute, Houston

February 21, 2019
Public Engagement for Academics: The Use and Abuse of Story, Institute for Research on Women, Rutgers the State University of NJ

February 5-8, 2019
FRANK conference, FL

December 14, 2018
Beyond Understanding: Listening for Emergence, NYC

December 9 & 10, 2018
Private Client, Phoenix

December 7, 2018
United Nations Population Fund, NYC

November 15, 2018
NationSwell Summit on Solutions, NYC

October 30, 2018
Listen Better, Hear More, free Waggl webinar

October 24 & 25, 2018
Behavioral Summit, NYC

October 18-21, 2018
National Harm Reduction Conference panelist, New Orleans

October 10-12, 2018
Communications Network, San Francisco

September 25-27, 2018
Participatory Narrative Program, San Diego

September 12 & 13, 2018
Building Narrative Power for Racial & Health Equity convening, NYC

June 21 & 22, 2018
Inspirefest keynote, Dublin

June 11, 2018
Biodiversity Funders Group, Kona, HI

June 7, 2018
Your Solution Story Matters, closing keynote, North Dakota Association of Nonprofit Organizations

April 12, 2018
Persuasive Speaking & Storytelling, Institute for Research on Women, Rutgers the State University of NJ

March 22-25, 2018
Palliative Care Advanced Narrative Medicine Workshop, Columbia Presbyterian Hospital, NYC

March 20, 2018
Finding, Developing & Sharing Your Success Story, Foundation for Jewish Camp, Baltimore

March 16, 2018
How to Write an OpEd, Institute for Advanced Study

February 15, 2018
How to Write an OpEd, Institute for Research on Women, Rutgers the State University of NJ

February 6-9, 2018
FRANK conference, FL

January 18, 2018
Montefiore Medical Center ObGYN Advocacy Track

January 11 & 12, 2018
Grass Foundation, Los Angeles

November 1, 2017
Staff Retreat: Communication & Story Exploration, NYC Bureau of Chronic Disease Prevention and Tobacco Control